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The Zodiac Super Sea Wolf is primarily known as just a divers watch.
In order to reach a broader audience, they needed to create a way to rebrand themselves.
We embraced the Sea Wolf’s roots and encouraged people to take the essence of diving and incorporate it into their everyday life.
SUBWAY TAKEOVER
To kick off our campaign, we took over subway stations nationwide. From entrance to train car, passengers experience Zodiac's Head First way of life.
We took to Instagram to encourage users who are facing something difficult to do it head first.
SOCIAL
We asked people to share their #headfirstmoment
APP
The Live Head First app connects you with opportunities to continue growing as an adult.
Find a variety of classes in your area. From pottery, martial arts, sailing, music lessons, and more.
A collaboration with Spotify that takes your algorithm and makes it shareable with others.
A way to meet and connect with like minded people over activities.
EXCHANGE PROGRAM
A partnership with the Education First Foundation to give students a chance to dive into their studies.
CLIMATE CHANGE INITIATIVE
A collaboration with NOAA to help protect our oceans from the effects of climate change.
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