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LAUNCH
VIDEO
To kick-start teaching children about human supremacy, we launched the campaign with an animated sing-along video.
MICROSITE
An introductory video to a microsite geared towards educating children about speciesism.
SOCIAL
Instagram stories and posts that promote games and activities on GoshWeLoveAnimals.com.
STREAMING
AUDIO
We dropped an album on Spotify and an accompanied promo to tease one of the songs.
TIKTOK
We created a “Gosh, We Love Animals” TikTok account that released a new song and users captured their reactions.
DISPLAY
Interactive banners on websites popular with parents, leading to GoshWeLoveAnimals.com.
Activity sheets designed to inspire creative thinking in children.
KID'S BOOK
We produced a children’s book to spotlight the benefits animals provide humans.
KID'S BOOK
PETA’s children’s book also available digitally.
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