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LAUNCH
VIDEO

To kick-start teaching children about human supremacy, we launched the campaign with an animated sing-along video. 

MICROSITE
An introductory video to a microsite geared towards educating children about speciesism.
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SOCIAL
Instagram stories and posts that promote games and activities on GoshWeLoveAnimals.com.
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STREAMING
AUDIO
We dropped an album on Spotify and an accompanied promo to tease one of the songs.
TIKTOK

We created a “Gosh, We Love Animals” TikTok account that released a new song and users captured their reactions.

DISPLAY
Interactive banners on websites popular with parents, leading to GoshWeLoveAnimals.com.
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PRINT
Activity sheets designed to inspire creative thinking in children.
KID'S BOOK
We produced a children’s book to spotlight the benefits animals provide humans. 
KID'S BOOK
PETA’s children’s book also available digitally.
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