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Nothing's scarier than missing out.

The only way to get over fear is to take action.
 

From tubing in Utah to snowmobiling in Alaska,

we want to make sure your life stories are filled with the good stuff.

 

With a wide variety of activities that get your body moving and your mind expanding,

National Parks wants to make sure you don’t miss out.

Got an invitation to go dog sledding?

#ChallengeAccepted

OOH
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GUERILLA

A pop-up installation wall in Central Park filled with lenticular postcards. Each postcard discloses a different activity within the park.

APP

Spin the wheel within the app. NPS chooses the park and the activities. With each dare crossed off, another challenge is revealed. 

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SOCIAL

NPS will highlight a new National Parks Adventure Ambassador every week.

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#ChallengeAccepted
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